Privacy policy

Last Updated: June 2026

At Calira London, we are committed to protecting your privacy and handling your personal information in a transparent, secure, and responsible manner.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, create an account, contact us, subscribe to marketing communications, or otherwise interact with our services.

We comply with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact Information

If you have any questions regarding this Privacy Policy or your personal information, please contact us at:

Email: support@calira-london.com

Information We Collect

Depending on how you interact with our website, we may collect the following information:

Information You Provide

Full name
Billing address
Shipping address
Email address
Phone number
Account login details (if applicable)
Customer service communications
Information submitted through forms, surveys, or promotions

Order and Payment Information

When you place an order, we collect information necessary to process and fulfil your purchase.

Payments are processed securely through trusted third-party payment providers. We do not store complete payment card details on our servers.

Technical Information

When you browse our website, we may automatically collect:

IP address
Device information
Browser type and version
Website usage data
Referring websites
Cookies and similar tracking technologies

How We Use Your Information

We use your information to:

Process and fulfil orders
Manage payments and refunds
Provide customer support
Communicate regarding purchases, deliveries, and returns
Prevent fraud and protect our business
Improve our website, products, and services
Personalise your shopping experience
Comply with legal and regulatory obligations
Send marketing communications where permitted or where you have provided consent

Legal Basis for Processing

We process your personal information based on one or more of the following lawful grounds:

Contractual Necessity

To process and fulfil your orders and provide requested services.

Legal Obligation

To comply with accounting, tax, consumer protection, and other legal requirements.

Legitimate Interests

To operate, secure, and improve our business.

Examples include:

Fraud prevention and security monitoring
Website analytics and performance improvements
Customer service management
Business administration and record keeping

Consent

Where required by law, we will obtain your consent before sending marketing communications or using certain cookies.

You may withdraw your consent at any time.

Marketing Communications

If you subscribe to our marketing communications, we may send you:

Product updates
New arrivals
Promotions
Exclusive offers
Brand news and inspiration

You may unsubscribe at any time by:

Clicking the unsubscribe link included in our emails
Contacting us at support@calira-london.com

If you opt out of marketing communications, we may retain limited information to ensure we respect your preferences and do not contact you again unintentionally.

Sharing Your Information

We may share your information with trusted third-party service providers who help us operate our business, including:

Shopify
Payment providers
Shipping and fulfilment partners
Email marketing providers
Analytics providers
Fraud prevention and security services
Customer support platforms

These providers only receive information necessary to perform their services and are required to protect your information appropriately.

We do not sell, rent, or trade your personal information to third parties.

International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this occurs, we take appropriate safeguards to ensure your information remains protected in accordance with applicable data protection laws, including the use of approved contractual safeguards where required.

Data Retention

We retain personal information only for as long as necessary to:

Fulfil orders and provide services
Provide customer support
Meet legal, tax, and accounting obligations
Resolve disputes
Enforce our agreements
Protect our business from fraud and abuse

When information is no longer required, it is securely deleted, anonymised, or otherwise disposed of in accordance with applicable laws.

Your Rights

Under UK data protection law, you may have the right to:

Access your personal information
Correct inaccurate or incomplete information
Request deletion of your information
Restrict processing of your information
Object to certain processing activities
Request transfer of your information to another provider
Withdraw consent where processing is based on consent

To exercise any of these rights, please contact:

support@calira-london.com

We may request verification of your identity before responding to certain requests.

Cookies

Our website uses cookies and similar technologies to:

Improve website functionality
Analyse website traffic and performance
Personalise your browsing experience
Measure advertising effectiveness
Remember your preferences

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

Please refer to our Cookie Policy for additional information.

Security

We implement appropriate technical and organisational measures designed to protect personal information against:

Unauthorised access
Disclosure
Alteration
Loss
Misuse

While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of those websites. We encourage you to review their privacy policies before providing any personal information.